One of the biggest things business owners neglect is their branding. In the scheme of things it seems like just getting a pretty good logo and a color set is probably enough. We often forget that there needs to be a message or emotional connection in a brand. That’s truly what makes a brand incredibly powerful. A strong brand can completely change your business and how it works. It can make or break how successful you are. These are a few of the things a powerful brand can bring you if you want to spend the time developing one…
- Loyal Clients – When you put a little bit of your soul into your branding so there’s an emotional connection your clients begin to feel invested in your business as more than than just a business. If you let clients get to know you personally instead of formally as a business they are going to become more trustworthy and more loyal to what you do. Those loyal clients are going to be your biggest advocates in terms of helping to sell and refer new people to you. People who are your advocates are going to be THE BEST at giving referrals. They’ll come from the heart and make it that much easier to sell you to other people. Who wouldn’t want clients who are walking, talking billboards for you?
- More Bookings – A powerful brand results in more bookings or customers for you automatically. When you have an incredible message you create an amazing connection with people and they can’t resist booking with you, purchasing your services or buying from you.
- Sustainable Business – Let’s face it. The statistics are against us as business owners. Most businesses don’t make it beyond a year, and of those that do, very few make it to 3 or 5 years and only a very tiny amount make it beyond that. With those statistics, owning a business is something that most people cannot expect to sustain without investing in it. A powerful brand with an incredible message, loyal clients, referrals, and more is what will make your business more sustainable for the long term. Always remember that if you want your business to last a lifetime you need to invest in all aspects of it. It’s easy to put your brand aside and come back to it later, but it’s one of the quickest ways to build an amazing business.
If you need help making a powerful brand make sure you follow me on Facebook, Instagram, and Periscope (@carrieswails) so I can keep you in the loop and help you learn more about branding, your message, and how to take that to the next level!
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