Making your business stand out among the crowd comes down to your brand. Having a unique brand that stands out brings so many great things to your business, but if you look like everyone else on the market, how can you expect people to remember you?
How you decide to stand out is entirely up to you. If you need help figuring it out, you can check out the brand coaching! It can take awhile to develop your unique brand and figure out how you fit in the picture and what exactly makes your business unique, but here are the reasons you’re going to want to spend the time making your brand especially different.
- No competition. When you are unique then no other business can be you. If you’re the only you out there, then you don’t need to worry about competition as much. In many creative business industries we worry so much about the competition and what everyone else is doing, that we don’t focus on what we’re doing. Redefining your brand to bring out its unique aspects helps you focus on your business and stop worry about everyone else’s.
- Clients identify and trust you. When you’re unique it’s likely you’ve put a little bit more of your authentic and genuine self out there on the internet, so your clients are going to feel like they get to know you better.
- Standing out makes marketing easier. If you’ve already spent time building a brand that can stand out all of your other marketing efforts will be easy. I’m not saying marketing will be easy, it’s never easy and it is one of the biggest battles business owner’s face. However, really knowing what your message is and what you stand for in business definitely makes marketing a little easier. Instead of struggling over every marketing decision you’re more aware of how you’ll approach it and know exactly what to write or say.
- You can raise your prices. Standing out means you can charge more for your services because you’re the unique person who can offer them!
If you have any tips to add, leave them for us in the comments! If you’re interested in more blog posts like this follow Rock Your Weird on our Instagram, Facebook, and Twitter to get updates. You can also subscribe below to my weekly ‘behind the business’ newsletter full of insight on how running a business actually goes down behind the scenes. You get to be a fly on my wall and learn from my successes and failures with me! We have a Facebook community where you can join and get some business help from other entrepreneurs like yourself. You can also find me out on Periscope regularly broadcasting awesome stuff for you too! Thanks for reading!
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