Figuring out who your ideal client is can be incredibly difficult. It’s easy to say that your ideal client is someone who thinks what you do is amazing and will spend any amount of money to be involved. I think that’s secretly everyone’s idea of an ideal client. Who wouldn’t love that, right? We all want people to value what we do more than anything else and be willing to spend gobs of money on it.
There’s so much more to identifying your ideal client though. Your ideal client is yours and no-one else’s. You need to figure out what makes your ideal client unique to truly understand how to attract those types of clients. I’ve outlined a few questions that can help you figure out who your ideal client is. I want you to identify your ideal client by who they are as a person and not their economic status or willingness to book you. Instead we want to know what they’re interested in, what their hobbies are, how they spend their time. This will tell you what your client values. When you know what they value then it’s easier to market to them.
With these questions you can just answer them in a notebook and start outlining what your ideal client looks like as a person. You might find that they have very common interests and ideals to you and that’s actually great. Most people find that their ideal client is very similar to their own personality. Take some time and sit down to do this little exercise and you’ll find you get a little bit more insight into your clients.
- What do they do on the weekend?
- What are 3 things they’re really passionate about?
- What are their hobbies and interests?
- What do they do for a living?
- What communities are they involved in?
Group coaching is coming up and you can sign up over here. It starts March 23rd and I’d love to have you there so I can walk you through this process and make sure that your brand is two-fold, with a complete picture and a concrete message to your customers. Group coaching is limited to 10 spots, but if you really feel that one-on-one coaching is something you need we can do that too! In the meantime make sure you follow me on Facebook, Instagram, and Periscope (@carrieswails) so I can keep you in the loop and help you learn more about branding, your message, and how to take that to the next level!
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