Disclosure: This post contains affiliate links, which means Rock Your Weird receives commission if you make a purchase using affiliate links.
When I first started my photography business I knew that having a website to show off what I do was important. I had a little experience building websites, but never building one for myself. I found a design and template I liked and I made it work. It was great for a starter website, but it was never as effective at showing what I do as another website platform might have been.
The problem was being locked into a template someone else built and not having the flexibility to show off the uniqueness of my business. It can be really difficult to put your personality into your website if you’re using a really limiting website platform. I definitely think being able to have a truly creative website that really showcases whatever you do in business is a necessity and something worth investing in.
I feel like I can attribute my early business success to having found a flexible website platform shortly after starting a business. One where I could really make my website into my own unique online home. From there all the blogging and social media just spread out to match, but my website is where I really wanted people to get to know me. Every strong brand really needs a great home on the internet. Here are a few of the best website platforms that can really help you showcase how unique your business is. The sample photos below are from some of my own websites, which are a estimate to my unique branding, however these website platforms are so flexible you could do almost anything you want to imagine with them!
- Prophoto -Prophoto is a theme you install on top of a WordPress website platform. Theme just means it’s basically the decoration or design for your WordPress. Many of the website platforms I’m mentioning use WordPress in some form because WordPress is seriously one of the most flexible options on the internet. Prophoto was created specifically for photographers, but it’s great for any creative business owner that has a lot of visuals to show off.
- Divi – Divi (by Elegant Themes) is one of my favorite themes you can install on WordPress. It’s not made for photographers specifically, but in my opinion it’s one of the most flexible website options on the internet. Divi lets you also have a vertical scrolling website design, which is super popular right now. Divi is also a ‘responsive’ theme which means it adjusts to whatever screen size someone is viewing your website on automatically. This is a huge plus for today’s business owner with so many people accessing the internet from mobile devices. It also helps with your SEO (search engine optimization). This means it helps you show up in search results when a customer is looking online. Search engines rate websites that have mobile options higher than those that don’t.
- Showit – Showit has been built for photographers, but is excellent for creatives in general. Showit has two options, an older version referred to as “showit desktop” since you download software for your computer to create your website. The newer version is called Showit5 and is something you log into from your internet browser to build your website. Showit5 has some new features, like the ability to create a vertical scrolling website and is also responsive, like Divi. However, either Showit option is incredibly flexible and amazing for building a website you truly love. My other business, Made in the Lab, sells design templates for Showit5 and we’re also moving into Divi in the future. Showit has to be one of the most flexible website platforms. It’s amazing because it works like drag and drop
Both my Showit website for photography and Rock Your Weird were custom designed by my business partner over at Made in the Lab, Rachael Earl. If you want a custom site done please check her out at Earl & Layne!
If you have any tips to add, leave them for us in the comments! If you’re interested in more blog posts like this follow Rock Your Weird on our Instagram, Facebook, and Twitter to get updates. You can also subscribe below to my weekly ‘behind the business’ newsletter full of insight on how running a business actually goes down behind the scenes. You get to be a fly on my wall and learn from my successes and failures with me! We have a Facebook community where you can join and get some business help from other entrepreneurs like yourself. You can also find me out on Periscope regularly broadcasting awesome stuff for you too! Thanks for reading!
Join me behind the scenes!
Subscribe to get weekly emails, written like a journal, about the struggles I face behind the scenes in business and all the new things I learn along the way