I suspect that Pinterest is the social platform that marketers underuse that would have the biggest impact. There are so many things about Pinterest I didn’t realize until years after using it. There were things that I needed to utilize and do and once I did, it became the social media platform where I have the largest engagement, the most followers, the most interactions and get the most bookings from. The best part is just how easy it was to figure out and make those things happen. It requires a lot less time on a day-to-day basis to manage than other social media platforms, and it’s incredibly visual, which is useful for almost any business considering how most people are visual learners and respond best that way. You don’t have to use Pinterest’s advertising options, you can just exist and do the few things I’m going to go over below and maximize your potential in just a few minutes a day!
The key to Pinterest’s success as a social media platform lies in how pins age. On Facebook and Instagram, an update ages out after about 4 hours, longer if you’re lucky and it gets a lot of engagement. So an update’s lifespan is short on most social media. On Pinterest, the longer a pin is available and the more it’s pinned, the more it’s shown to people. That gives you great potential if something is re-pinned often that what you’re sharing will show up at the top of more search results. Pinterest, unlike other social media platforms, creates the option, if you’re pinning well, that the older a pin gets, the more action it can get. A pin’s lifespan isn’t just a few hours, it can be years!
As an example, I have 2 pins that I link to blog posts I wrote. They’re just graphics detailing the content of the blog posts. These two pins were put up in June 2012 and to this day, are the two spots that bring the MOST traffic to my website. So a pin truly can last for years and bring traffic, business and visitors to your website indefinitely. That’s why it’s so important to take advantage of Pinterest and use it correctly for marketing. Below are several ways you can work on Pinterest to make your marketing efforts last.
- Post Your Own Photos – Whether you’re a photographer sharing photos you’ve taken, a baker sharing photos of the cakes they’ve made, or a dog walker sharing photos of their clients, you need to be sharing and posting your own photos and here’s why. Whenever you post photos of your own they should (hopefully) be linking back to your website. That’s the connection you need to drive traffic back to what you do. That means when you post these photos the most impactful way to do it is to blog about it, then pin directly from your own blog to various Pinterest boards you have. I pin stuff to a board under my business name and any other pinboards I have where the photos may fit the category. I’m trying to spread them around to as many people as possible since your followers on Pinterest can chose to follow your entire account (and all of your boards), or just one singular board. The more places you have where you can pin your own work, the more options you’ll have for more of your following being able to see it.
- Create Boards Inspired By Things You Want to Create/Your Ideal Client – If you’re a fashion blogger you might want to create boards based around fashions or styles you want to have to attract clients who like the same. If you’re a wedding photographer and you really want to shoot bohemian elopements then you need to create boards with that kind of inspiration to attract your ideal client. As for me, I create boards about Star Wars to attract as many nerds as possible. I really want to shoot that Star Wars wedding.
- Things Your Clients are Interested In – Pinterest is basically a gigantic visual search engine. Your goal is to be a resource for your clients and customers (no matter what you do) and share content that can help them. It’s easy to get wrapped up in the idea that we don’t share things that belong to our competition, but on Pinterest the more knowledge the better your results. Create boards about various topics your clients are interested in and start filling them up with information and pins (even from your competition) that can help your customers along their path to whatever they might be up to. If your customers are really interested in the outdoors and hiking, it would make sense to create a lot of boards with those interests in mind full of tips, tools and suggested resources to help them out.
- Create Interests to Follow – One of the cool things you can do on Pinterest instead of following other users, is to follow specific interests. This is a great way to find content to re-pin and share that you know your followers will be interested in.
- Pin Daily – I pin 5 days a week and only a handful of pins each day. Pinterest probably only takes me about 5-10 minutes total each day and the results are fantastic as I book weddings and more from my re-pins and activity by providing such great resources to others.
While some of these marketing options may take time initially up front to create, like creating boards inspired by your ideal clients, in the end they’re easy to manage on a daily basis and can create huge impact. We don’t realize that by doing these types of things how much easier it is to connect directly with the exact kinds of people we want to be working with. I hope these things can help you with your Pinterest in the future and you can rock your new Pinterest marketing efforts!
If you have any tips to add, leave them for us in the comments! If you’re interested in more blog posts like this follow Rock Your Weird on our Instagram, Facebook, and Twitter to get updates. You can also subscribe below to my weekly ‘behind the business’ newsletter full of insight on how running a business actually goes down behind the scenes. You get to be a fly on my wall and learn from my successes and failures with me! We have a Facebook community where you can join and get some business help from other entrepreneurs like yourself. You can also find me out on Periscope regularly broadcasting awesome stuff for you too! Thanks for reading!
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