For a business owner or a serial entrepreneur with multiple businesses, social media can seem like the bane of your existence. It just seems to never end, am I right? You’ve got to have an online presence that is consistent in order to be seen, but to spread out a consistent presence throughout the day you’ve got to log on and post throughout the day. Then when you do that you get lost in the Facebook posts of your friends, those unbelievable comments on that YouTube video, and the black hole of Pinterest. Suddenly you find yourself at dinner and you never got any of those actual business tasks done. Basically, social media can be the least productive thing in the world, but also incredibly helpful and useful for business owners at the same time. Achieving balance has been a constant battle for me, but here’s what I’ve learned thus far (and I’m always learning new tips and tricks).
- Use services like Edgar, Schedugram or Hootsuite to help you manage posting throughout the day by scheduling everything in advance. With something like Edgar, all you do is build the library of updates and Edgar schedules and posts them for you, so it even helps you save time so you aren’t planning and setting aside time to schedule all those updates every week. Hootsuite is a great option if you’re on a budget, but you’ll still need to spend a little time separately to plan and schedule updates on it. Schedugram is awesome for fully automating scheduled posts on Instagram – there is literally no other service like it in the world. I use a combination of Edgar for Facebook and Twitter and Schedugram for Instagram so they’re posting all day long while I’m actually being productive and getting work done.
- Spend 10 minutes a day in the morning on Pinterest. Pin a few things from your newsfeed (it helps if you’re following ‘interests’ specific to what you do on Pinterest). Then pin a little bit to a handful of your existing pin boards. I do one row of pin boards a day and pin 3-5 pins on each.
- Pin images from your own blog posts that day to your own Pinterest boards.
- Log into Facebook and Instagram and spend about 10 minutes responding to comments from the previous day. It helps me to avoid the distraction of Instagram if I’m logging into Hootsuite to respond to people. Then I don’t have to see a feed of all the new shiny things to look at and can focus on just the task at hand.
- If you’re not using a service to schedule or spending a lot of time planning and scheduling posts in advance, you could do it on a daily basis. Spend 10-15 minutes deciding what you want to post that day and scheduling them directly through Facebook by uploading the images.
- Use 10 minutes or so to go back through your Instagram feed and comment/like posts from people you follow. I also will go through the top posts in a few of my favorite hashtags that relate to my business. I have a goal to make 3 comments on various other images in my feed from people I follow, and then comment/like another several images from people I don’t follow by finding them through hashtags. This is time that’s basically spent on a little daily outreach maintenance and can connect you with new followers and customers in a matter of minutes.
- If you’re a Twitter user you can also use services to schedule posts in advance. That’s what I do, and then I spend about 5 minutes in the morning going through people I follow, liking their tweets and retweeting ones I think my audience will like.
These are just a few quick things you can do to manage and do some daily maintenance on all your main social media channels. I like to do them after I’ve had breakfast for the day and I try to keep a pretty tight time schedule by timing myself and making sure I log off as soon as I’m done and get back to the real work. These can set you up for success by reaching new followers and ensuring you’re loving on the ones you already have all while having a very consistent presence online!
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